Website redesign: when it is needed and how much it costs to update the design

What is website redesign?

Website redesign is the process of updating the visual design, navigation, functionality, and content of a site to improve usability, conversion rates, and SEO performance.

A redesign may include:

• Changes in design (colors, fonts, buttons, images)
• Improved structure (navigation, page logic, usability)
• Page speed optimization
• Content updates and SEO parameter improvements
• Adding new features (live chat, calculators, contact forms)

When does a website need a redesign?

Your site may need a redesign if:

• It looks outdated or doesn’t meet modern UX/UI standards
• It’s not mobile-friendly
• It loads slowly, which negatively impacts search rankings
• It has low conversion rates (visitors aren’t taking desired actions)
• It suffers from limited search visibility due to technical SEO issues

If even one of these applies, it may be time to consider a redesign.

What results can You expect from a website redesign?

• Higher conversion rates (more inquiries, sales, and calls)
• Increased trust from visitors thanks to a modern look and feel
• Faster load times and reduced bounce rates
• Improved SEO rankings and more organic traffic
• A smoother, more intuitive user experience

What will we cover in this article?

• When is a website redesign necessary?
• What types of redesign exist and how much do they cost?
• What common mistakes are made during website updates?
• How to choose the right agency or developer for your redesign?
• What are some real-world cases of successful redesigns?

When is a website redesign needed?

A website redesign isn’t just about giving your site a fresh look — it’s a strategic move for your business if your website is losing traffic, leads, or simply feels outdated.

But how can you tell if your site really needs a redesign? Let’s look at the key signs.

Outdated design and poor visual presentation

If your website still looks like it did in 2010, users are unlikely to trust it. An outdated design may include:

• Unfashionable fonts, colors, and graphics
• Overly complex or cluttered navigation
• Small buttons and poorly positioned elements

How does a redesign solve this?

• Creates a modern, minimalist, and user-friendly interface
• Improves user retention and conversion rates
• Provides a competitive edge — your website looks professional and trustworthy

Poor mobile optimization (Mobile First)

Fact: In 2025, over 70% of users access websites from mobile devices.
If your site isn’t mobile-friendly, you’re losing traffic and potential customers.

Signs of poor mobile experience:

• Text is too small or doesn’t fit the screen
• Buttons and menus are hard to tap on mobile
• Slow loading and display issues on iPhone/Android

How does a redesign solve this?

• Makes your site fully responsive and mobile-friendly
• Improves usability and overall user experience
• Boosts rankings in Google (Mobile-First Indexing)

Slow loading and technical errors

Website speed is a critical ranking factor in Google. If pages take longer than 3 seconds to load, 40% of users leave immediately.

Common issues:

• Large, unoptimized images
• Poorly written or outdated code
• No caching or CDN in place

How does a redesign solve this?

• Removes unnecessary code and scripts
• Optimizes images and assets
• Implements caching, file compression, and CDN support

Low conversion rates and high bounce rates

If your website gets traffic but few inquiries or sales, it likely means the user experience is poor or confusing.

Common reasons for low conversion:

• Confusing navigation — users don’t know where to click
• Complicated order forms — customers don’t want to waste time
• Poor placement of CTA buttons (“Buy,” “Request a Quote,” etc.)

How does a redesign solve this?

• Creates a clear, intuitive site structure
• Adds bright, noticeable CTA buttons
• Improves user behavior metrics and increases engagement

SEO issues and loss of search rankings

If your website hasn’t been updated in 3–5 years, there’s a high chance it’s falling behind competitors on Google.

Common SEO problems on outdated websites:

• Poor URL structure — pages don’t align with user queries
• Duplicate content — search engines struggle to index the correct pages
• Outdated technologies — no schema markup, old HTML standards

How does a redesign solve this?

• Improves overall SEO optimization
• Makes the website more search engine–friendly
• Enables integration with modern analytics and promotion tools

When is a redesign not necessary?

• Your site looks modern and consistently brings in clients
• You simply want to “refresh” the color palette, but functionality and SEO are solid
• You don’t have the budget or a clear strategy — and the redesign is just an impulsive idea

In these cases, small improvements (like UX tweaks or content updates) may be enough.

Conclusion: When Is It Time to Redesign Your Website?

• If your site is outdated, hard to use, or fails to generate leads
• If it’s not optimized for mobile devices
• If competitors look better and rank higher
• If you want to increase conversions, SEO performance, and sales

Types of website redesign

A website redesign doesn’t always mean a complete overhaul. Sometimes, minor updates are enough — in other cases, a full rebuild of the site’s structure and functionality is required.

Cosmetic redesign (Minor Changes)

This type of redesign is ideal when the website functions well but looks outdated or needs small improvements.

When is a cosmetic redesign needed?

• You want to refresh the color scheme, fonts, or buttons
• The visual style needs an update, but no major changes are necessary
• The site feels outdated, but it still works reliably

What’s included in a cosmetic redesign?

• Updating color palette, fonts, and icons
• Improving mobile display and responsiveness
• Minor UX adjustments: buttons, menus, forms

Full redesign (Complete Overhaul)

If your website has poor conversions, slow load times, and a bad mobile experience — it likely needs a full redesign.

When is a full redesign needed?

• The site is technically outdated and runs on an old CMS
• Low conversion rates and high bounce rates
• It no longer meets modern UX/UI standards
• You need a new structure and reworked content

What does a full website redesign include?

• Complete update of design and user interface based on UX/UI best practices
• Redesign of page structure and navigation
• SEO optimization, faster load speed, full mobile responsiveness
• Content migration with preserved link structure and improved navigation

Redesign with Functionality Modernization

Sometimes a redesign is combined with adding new features to improve the website’s usability and efficiency.

When is redesign with modernization needed?

• When current functionality is limited or lacks integrations
• When the site doesn’t support online payments, CRM, or personal accounts
• When additional tools are needed (chats, calculators, product filters)

What’s included in a redesign with modernization?

• Integration of new services (online payments, chatbots, CRM)
• Improved performance, security, and usability
• Optimization for mobile devices and modern technologies

Which type of redesign should You choose?

Conclusion: Which Redesign Do You Need?

• If you just want to refresh your site – a cosmetic redesign will suffice.
• If the site is outdated and not converting – go for a full redesign.
• If you need new features – choose a redesign with modernization.

Website redesign stages

Redesigning a website isn’t just about changing colors and buttons — it’s a strategic process involving analysis, planning, development, and testing. A thoughtful redesign can significantly improve usability, conversions, and SEO performance.

Analysis of the current website

Before starting, an audit is conducted to identify weaknesses and areas for improvement.

Key aspects of the audit:

• UX/UI: Interface usability, navigation clarity, and layout effectiveness
• SEO: URL structure, loading speed, page indexability
• Conversion metrics: How well the site generates leads or sales
• Content: Relevance and quality of text, images, and other media
• Mobile adaptability: How the site displays on various devices

Designing the new website

Based on the audit, a redesign concept is developed.

This stage includes:

• Prototyping: Wireframes showing the layout of content and key features
• Design: Selection of color schemes, typography, and visual elements
• UX/UI improvements: Enhancing user journeys and interaction scenarios

Example of impact:

• Before: Cluttered interface and confusing navigation
• After: Clean design, intuitive structure, improved conversion rates

Development and programming

Once the design is approved, it’s turned into a fully functioning website.

This stage includes:

• HTML/CSS layout of the design mockups
• CMS integration (WordPress, Tilda, Bitrix, etc.)
• Connecting systems: CRM, forms, live chats, online payments
• Responsive adjustments for all devices

Testing and launch

Before going live, the site undergoes comprehensive testing.

What’s tested:

• Display in different browsers (Chrome, Safari, Firefox, Edge)
• Performance on desktops and mobile devices
• Loading speed (according to Google PageSpeed)
• User scenarios and conversion funnel (A/B testing may be used)

Final transfer and post-optimization

After testing, the new website is published to the main domain.

Final steps:

• Setting up 301 redirects if URL structures changed
• Updating SEO metadata and the sitemap
• Connecting analytics systems (Google Analytics, Yandex.Metrica)

Conclusion: How Website Redesign Works

• Website redesign is more than just a visual update — it’s about improving SEO, usability, and functionality.
• Analyzing the old site helps avoid repeating past mistakes.
• A proper launch involves thorough testing and optimization.

How much does website redesign cost?

The cost of a website redesign depends on the scope of work, level of customization, chosen technologies, and required integrations. It can range from a minimal visual refresh to a complete overhaul involving structural and functional changes.

Key factors that affect redesign cost

What determines the price of a website redesign?

Estimated redesign costs based on project type

What are the options for website redesign?

What’s included in a website redesign?

• Current site analysis – UX/UI, SEO audit, identifying issues
• New design creation – mockups, color scheme, typography, prototypes
• Development – responsive layout, CMS setup and integration
• Testing and launch – cross-browser checks, load speed optimization
• SEO optimization – 301 redirects, technical configuration

How to choose the optimal redesign option?

How to determine which redesign your website needs?

How to order a redesign and avoid overpaying?

• Define your key goals — what exactly needs to be updated.
• Choose a reliable agency with a portfolio and positive reviews.
• Request a detailed estimate with a list of tasks.
• Don’t pick the cheapest option — saving money may lead to problems later.

Common mistakes in website redesign and how to avoid them

A redesign is a major update, and if done incorrectly, it can lead to lost traffic, reduced conversions, and even harm your business. Let’s review the most common mistakes made during website redesigns and how to avoid them.

Complete design overhaul without considering current data

Mistake: Business owners often want to fully revamp their site without analyzing which elements are working well. As a result, successful blocks disappear and conversions drop.

How to avoid this mistake?

• Conduct user behavior analysis (heatmaps, clicks, scrolls).
• Keep effective elements that generate leads.
• Test the new design before the full launch.

Ignoring SEO during redesign

Mistake: After the redesign, the site loses search rankings because URLs changed, important pages were removed, or the structure was altered without proper redirects.

How to avoid this mistake?

• Perform an SEO audit and record current rankings before redesign.
• Do not change URLs without setting up 301 redirects — this can cause traffic loss.
• Update meta tags, alt tags, and sitemap after redesign.

Lack of mobile optimization

Mistake: The design looks good on desktop but elements break on smartphones, buttons are too small, text is unreadable.

How to avoid this mistake?

• Check layouts immediately in the mobile version (Mobile First approach).
• Test on different devices and browsers.
• Optimize loading speed for mobile users.

Confusing navigation and altered user journey

Mistake: After the redesign, users can’t find the necessary sections because the navigation has changed and the interaction logic has become more complex.

How to avoid this mistake?

• Analyze click maps (see which buttons users clicked previously).
• Test the new interface with real users.
• Simplify menus and navigation (no more than 5–7 items in the main menu).

Launching without testing and bug fixing

Mistake: The new website looks good but doesn’t work properly — links go to the wrong pages, forms don’t submit, and mobile versions are buggy.

How to avoid this mistake?

• Conduct thorough multi-level testing (across browsers and devices).
• Check the functionality of all forms, buttons, and animations.
• Set up error monitoring and fix issues promptly.

Conclusion: How to Avoid Problems During Redesign?

• Always analyze your current site before starting a redesign.
• Don’t neglect SEO — preserve your search engine rankings.
• Make sure the site is responsive and user-friendly across all devices.
• Test the new interface before going live.

Examples of website redesign: before and after

Website redesign is not only about improving the appearance, but also about increasing usability, speed, conversion and SEO. Let’s look at real examples of how design updates have helped businesses increase sales, reduce bounce rates and attract more customers.

Case #1: Online store redesign and 70% increase in sales

Problem:

• Outdated design, low conversion rate.
• Long loading time (more than 6 seconds).
• Incorrect mobile version.

What we did:

• Developed a new UX/UI design and convenient navigation.
• Optimised loading speed (2.5 seconds).
• Improved adaptation for mobile devices.

Results after 3 months:

• +70% increase in orders.
• -35% decrease in ad rejections.
• +200% increase in mobile traffic.

Case #2: corporate website – 120% increase in applications

Problem:

• Complex structure, customers cannot find the information they need.
• No SEO optimisation, low traffic.
• Outdated, ‘overloaded’ design.

What we did:

• We redesigned the menu and navigation (maximum 3 clicks to the desired information).
• We optimised SEO and meta tags.
• We created a clean, minimalistic interface.

Results after 4 months:

• +120% increase in applications.
• +80% increase in search rankings.
• -40% decrease in bounce rate.

Case #3: service website – conversion rate doubled

Problem:

• Customers visit the website but do not submit requests.
• Complex forms, confusing structure.
• No clear CTAs (submit request buttons).

What we did:

• We updated the design and added large CTA buttons.
• We simplified the forms – maximum 2-3 fields.
• We improved adaptation for mobile devices.

Results after 2 months:

• +110% increase in conversion.
• -30% decrease in bounce rate.
• +50% increase in time spent on the website.

Conclusion: why is redesign necessary?

• It improves design and user experience.
• It increases conversion and reduces bounce rates.
• It helps the site rank higher in search results.

Why should you entrust redesign to professionals?

Many companies try to save money and do the redesign themselves or hire freelancers with no experience. As a result, the website may look beautiful, but it may not work effectively: traffic is lost, sales drop, and technical errors occur.

Let’s take a look at the key advantages of working with professionals.

In-depth analysis before redesign

If you redesign without a strategy, you may remove important elements, lose customers, and ruin your SEO.

What professionals do:

• Analyse user behaviour (heat maps, conversions).
• Conduct an SEO audit so as not to lose search rankings.
• Determine which elements work well and are best to keep.

Creating a user-friendly UX/UI design

Beginners’ mistake: The design is beautiful but complicated – users don’t understand where to click.

What professionals do:

• They develop an intuitive interface.
• They optimise the user journey so that customers can find the information they need more quickly.
• Add a mobile version that is convenient for smartphones.

Speed optimisation and technical support

After redesign, the site may load slowly due to ‘heavy’ images, animations, and code.

What professionals do:

• Optimise image and code loading.
• Configure caching and CDN usage.
• Conduct speed testing and fix errors.

Maintaining SEO positions

The most common mistake: After a redesign, the website loses 70-80% of its traffic due to page deletions and URL changes.

What professionals do:

• They redirect old pages via 301 redirects.
• They optimise the website structure, titles, and meta tags.
• Configure the XML sitemap for fast indexing.

A comprehensive approach – from design to programming

Freelancers often only do the design – but who will configure the CMS, layout and integrations?

What professionals do:

• Create a sales-oriented design + the right UX/UI.
• Configure CMS, CRM and payment systems.
• They perform comprehensive testing before launch.

Conclusion: why is it better to entrust redesign to professionals?

• You get not just a new design, but an effective website.
• You will maintain your search rankings and not lose customers.
• The website will load quickly and work conveniently on all devices.
• You won’t have to redesign the website again in six months.

Our website redesign services

If your website looks outdated, doesn’t generate leads, or takes too long to load, it’s time to consider a redesign. We offer a full range of website redesign services — from analytics and UX/UI design to SEO optimization and technical support.

Our website redesign packages

You can choose the right redesign option based on your goals and budget.

Important: If you have a custom or non-standard project, we’re happy to prepare a tailored offer that matches your specific needs.

Additional services

• SEO audit after redesign – checking indexing, speed, and site structure (from 30,000 ₽).
• Analytics and metrics setup – Google Analytics, Yandex.Metrica (from 20,000 ₽).
• Content support – updating texts, images (upon request).

How does the redesign process work?

• You submit a request – we discuss the tasks and conduct a website audit.
• We develop a concept – we create prototypes and a new design.
• We implement the redesign – we adapt the website, test it, and improve SEO.
• We launch the updated website – we check it and hand it over to you with instructions.

Why should you order a redesign from us?

• A comprehensive approach – from analysis to website launch.
• Quality assurance – your website will be user-friendly, fast and effective.
• Transparent work – clear stages, fixed deadlines, understandable costs.
• SEO preservation – you won’t lose your search rankings after the redesign.

Ready to update your website? Submit your request now!

Frequently asked questions about website redesign

Before starting a redesign, clients often ask the same essential questions. Let’s go over the key points.

How much does a website redesign cost?

The price depends on the type of redesign:

• Cosmetic redesign (fonts, colors, buttons) — from 4982$
• Full redesign (new design, structure, SEO optimization) — from 8945$
• Redesign with modernization (added functionality, CRM, online payments) — from 16 612$

How long does a redesign take?

Typical timelines:

• Cosmetic redesign — 2 to 4 weeks
• Full redesign — 6 to 8 weeks
• Redesign with additional features — 2 to 3 months

Note: timelines may increase for complex projects like e-commerce platforms or large portals.

Does a redesign affect SEO?

Yes — but with the right approach, your traffic can actually improve.

How we preserve your SEO rankings:

• Set up 301 redirects to retain traffic
• Update sitemaps and meta tags
• Test and optimize page load speed after launch

Can I redesign just part of my website instead of the whole thing?

Yes, that’s possible!

You can:

• Redesign only the homepage
• Update individual pages or sections
• Improve UX/UI without changing the site structure

How do I know if my website needs a redesign?

Key signs your website is outdated:

• Outdated or unappealing design
• High bounce rate
• Slow loading speed
• Poor mobile experience
• Low conversion rate (few leads or purchases)

How to get started with a website redesign?

Our typical workflow:

1. Free website audit — we analyze the current state of your site
2. Design phase — UX/UI prototypes and visual mockups
3. Development & testing — responsive coding and QA
4. Launch — final review and delivery of your updated website