SEO promotion of a new website: how to get your website to the top of Google and Yandex
SEO promotion of a new website is a crucial stage that determines its success in search engines. To attract traffic and bring your resource to the top of Google and Yandex, you need to follow a competent optimisation strategy. In this guide, we will examine the key aspects of SEO for a new website: from technical configuration to creating high-quality content and obtaining external links to help your website achieve high rankings.
What is SEO promotion and why is it important for a new website?
SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility in search engine results, which helps attract more organic traffic. For a new website, SEO is critically important because, without optimization, it will be difficult to find in Google or Yandex—especially in a highly competitive environment.
SEO promotion impacts a business in several key ways:
- Increased Organic Traffic: Website optimization improves its visibility in search engines, attracting more visitors.
- Higher ROI: A well-executed SEO campaign provides a steady stream of traffic over time without additional advertising costs, increasing profitability.
- Competitiveness: In a competitive market where many businesses are vying for user attention, SEO helps your website stand out.
- Enhanced Trust: High rankings in search engines build user trust, which fosters customer loyalty.
SEO for a new website is a long-term strategy that takes time to deliver results, but it pays off through increased traffic and improved search rankings.
Key benefits of SEO for business
- Increased Traffic: Optimization attracts more targeted visitors from organic search.
- Improved Visibility: High rankings in Google and Yandex make your brand more noticeable to a wider audience.
- Sales Growth: With higher traffic comes more conversions, leading to increased revenue.
- Enhanced Customer Loyalty: Customers are more likely to trust brands that appear on the first pages of search engines.
- Competitiveness: SEO helps your business outperform competitors who neglect this crucial aspect.
When to expect SEO кesults?
Results from SEO promotion for a new website typically start to appear within 3 to 6 months. However, this depends on several factors, including competition in the niche, the quality of optimization, and the current state of the website. For example, in less competitive markets, a site may begin climbing the search rankings within just a couple of months.
It’s important to understand that SEO is a long-term strategy. It requires ongoing updates, consistent content work, and link building. Key metrics such as the growth of organic traffic and higher search rankings indicate that you’re moving in the right direction.
Preparing a new website for SEO promotion
Before starting SEO promotion for a new website, it’s essential to prepare it from a technical standpoint. This includes choosing an optimal CMS (Content Management System), ensuring fast loading speed, and making the site mobile-friendly. These factors directly impact the website’s performance and its rankings in search engines.
Key Aspects of Website Preparation:
- CMS Selection: Choose a suitable content management system that supports efficient SEO practices.
- Speed: The faster a website loads, the more likely users are to stay, and search engines are more likely to rank it higher.
- Mobile Optimization: The site must be user-friendly on all device types, as Google uses Mobile-First indexing.
- Hosting: A fast and reliable hosting service helps minimize loading delays and ensures consistent performance.
Choosing a CMS for SEO
Selecting the right CMS is crucial for successful SEO. WordPress is the most popular option due to its ease of use and wide range of SEO plugins. Joomla and Drupal also offer powerful capabilities but require more technical expertise. WordPress stands out for its seamless integration with most SEO tools, while Joomla and Drupal offer fewer out-of-the-box optimization solutions.
| CMS | Pros | Cons |
| WordPress | Easy to set up, many SEO plugins, flexible | Requires regular updates, can be slow |
| Joomla | Flexible and powerful, many extensions | Complex setup, limited SEO plugin options |
| Drupal | High security, advanced functionality | Requires experienced setup, lacks simple solutions |
Mobile optimization
According to research, more than 60% of global web traffic comes from mobile devices, and Google has long used a Mobile-First indexing approach. This means that mobile optimization is not just an option—it’s a must for effective SEO. A mobile-friendly design enhances usability, which directly contributes to better search rankings.
Anastasia Kuznetsova
Research shows that websites not optimized for mobile can lose up to 60% of their traffic.
Page load speed optimization
Page loading speed is one of the most important ranking factors. To improve the speed of a new website, follow these steps:
- Caching: Enable caching to store page copies, which speeds up load times for returning users.
- Image Compression: Use tools to compress images without quality loss to reduce their file size.
- HTTP/2 Support: This protocol accelerates data transfer between the server and browser.
External optimization for a new website
External optimization is a crucial component of SEO promotion for a new website and involves building a high-quality backlink profile. Links from external sources increase the website’s authority in the eyes of search engines and help improve its rankings. However, not all backlinks are equally valuable—quality matters more than quantity. Links from trusted, relevant websites are far more valuable than those from questionable sources.
Methods of External Optimization:
- Crowd Marketing: Gaining backlinks from forums and comments on niche-related websites.
- Link Exchanges/Marketplaces: Purchasing links through specialized platforms—but it’s vital to choose reputable sources.
- Guest Posting: Publishing articles with backlinks on authoritative websites.
| Link Type | Example | Description |
| Backlink | Article on a niche blog | Increases site authority through relevance |
| Crowd Link | Mention in a forum thread | Organic backlink growth through discussion participation |
| Marketplace Link | Link acquired via a link marketplace | Quick way to get links, but site quality is critical |
| Guest Link | Post on a trusted website | Relevant links that strengthen search positions |
Building a backlink profile
High-quality backlinks play a key role in promoting a new website. There are various ways to acquire them:
- Guest Posts: One of the most reliable methods—write articles for popular websites and include a backlink to your own site.
- Crowd Marketing: Gradually build links by participating in discussions on blogs and forums where it’s appropriate to share your links.
- Using Trusted Sites: Acquire links from high-authority domains with strong trust signals.
- Dofollow vs. Nofollow: It is important to understand the difference between the types of links. Dofollow links transfer ‘weight’ to a page, while nofollow links help to strengthen the naturalness of the link profile.
Social signals and their impact
Social signals—such as shares, reposts, and mentions on social media—also influence SEO promotion. While they do not directly pass SEO “weight” or authority, social media activity increases brand awareness and drives traffic to the website, which can indirectly affect search rankings. Publishing content that users are likely to share on their accounts helps boost the site’s visibility.
Anastasia Kuznetsova
Example: If an article from your website goes viral on social media, search engines may notice the surge in traffic and improve your site’s ranking in the results.
Analysis and monitoring of a new website’s SEO progress
After implementing an SEO strategy for a new website, it is crucial to regularly analyze and monitor the results. This allows for timely adjustments to the tactics and helps improve the website’s rankings in search engines like Yandex and Google. To track performance, use specialized tools that provide data on key performance indicators (KPIs), such as traffic, conversions, keyword rankings, and user behavior.
Key Metrics to Monitor:
- Search Rankings: Track your website’s positions for target keywords in Google and Yandex.
- Traffic: Analyze the number of visitors, traffic sources, and on-site behavior.
- Conversions: Evaluate how effectively the site drives desired actions (form submissions, purchases, etc.).
- ROI: Assess the return on investment from your SEO campaign—essential for measuring overall effectiveness.
| Tool | Description | Key Features |
| Google Analytics | Analyzes traffic, visitor sources, and behavior | Traffic monitoring, conversion tracking, behavior analysis |
| Yandex.Metrica | Provides insights into user behavior | Click maps, behavior analytics, session replay (Webvisor) |
| SEMrush | Tool for tracking rankings and competitor analysis | Keyword monitoring, competitor research |
| Ahrefs | Analyzes backlinks and search rankings | Link tracking, content analysis |
Metrics and tools for analysis
To successfully promote a new website, it’s essential to use effective analytics tools. These tools help track key metrics and support data-driven decision-making.
| Metric | Tool | Description |
| Website Rankings | SEMrush, Ahrefs | Tracks changes in the website’s keyword positions in search results |
| Traffic | Yandex.Metrica, Google Analytics | Monitors visit numbers, traffic sources, and user behavior |
| Conversions | Yandex.Metrica, Google Analytics | Measures the number of goal completions on the site |
| User Behavior | Yandex.Metrica | Analyzes user interactions (time on page, clicks, scroll depth) |
| ROI | Google Analytics | Assesses the return on investment in SEO |
How to improve rankings based on analysis
Data analysis not only helps track progress but also identifies areas for improvement. For example, if your site’s keyword rankings remain low, it may be time to reconsider your content or off-page SEO strategy. Here are some recommendations for improvement:
- Adjust Your Strategy: If current keywords aren’t performing, add new, more relevant ones or revise your page structure.
- Optimize Content: Improve text quality, add multimedia, and update meta tags based on behavioral data.
- Enhance User Behavior Metrics: Increase time on site by improving design and usability.
Regular monitoring and analysis are key to reaching the top of Google and Yandex search results.
FAQ
- What is SEO and why is it important for a new website?
SEO (Search Engine Optimization) is crucial for increasing your site’s visibility on Google and Yandex. It helps attract traffic, improve rankings, and build brand trust. - When can I expect results from SEO for a new website?
Initial results typically appear within 3–6 months. The timeline depends on niche competitiveness, optimization quality, and your SEO strategy. - Where should I start when promoting a new website?
Start with technical preparation: choose a CMS, configure hosting, optimize site speed, and ensure mobile responsiveness. - How do I choose a CMS for SEO?
WordPress is ideal for most projects due to its ease of use and extensive SEO plugin support. Joomla and Drupal offer flexibility but require more technical expertise. - How does page speed affect SEO?
Slow websites lose both users and rankings. To improve load speed: enable caching, compress images, and implement HTTP/2. - What is off-page SEO and why is it important?
Off-page SEO involves building backlinks to your site. High-quality backlinks from trusted sources increase your site’s authority in the eyes of search engines. - Do social media activities affect SEO for a new site?
Yes, indirectly. Social activity boosts brand awareness, traffic, and behavioral metrics, which can positively impact rankings. - What tools should I use to analyze SEO progress?
Use tools like Google Analytics, Yandex.Metrica, SEMrush, and Ahrefs to track traffic, rankings, conversions, and ROI.
